An ode to the firefighters past and present. Hook & Flask is a craft distillery from Carlisle, Pennsylvania. This is the first distillery in Carlisle, Pennsylvania

The Challenge: 

Combine firefighting history and history together into a modern, fun and engaging design. 

The Solution:

White! Lots of white space to keep this design modern along with strong san-serif fonts and prohibition-era photography. Motion effects were used to bring key elements like the firetruck to life on the home page.