Allenberry is a resort in Boiling Springs, PA. The resort has dining options, outdoor experiences, real estate, as well as as various wedding and event spaces. 

The Challenge:

Create a new brand that can blend the history and the majesty of the property and convey relaxations and wellness.

The Solution:

Resort was stripped from the name to create space for all the future growth of the property. The owners had already invested a lot of time an money into the existing blues, so we kept them and expanded the rest of the color pallet with tan and rust hues. We used the new color pallet to speak to the outdoor activity demographic. The old typeface was a weathered san serif so we updated that with a new modern, clean typeface and paired it with the hand-drawn dahlia mark.